One early report by GSM Arena, for example, indicated Android users had been sent a push notification that alerted them to the feature. Spotify initially chose not to officially announce the new addition, despite numerous reports indicating the voice option was showing up for many people in their Spotify app, leading to some user confusion about availability. Now, access to the “Hey Spotify” voice feature is rolling out more broadly. In 2019, Spotify began testing a hardware device for automobile owners it lovingly dubbed “ Car Thing,” which allowed Spotify Premium users to play music and podcasts using voice commands that began with “Hey, Spotify.” Last year, Spotify began developing a similar voice integration into its mobile app.
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